Our Rolex History

The Leonardo Jewelers Legacy spans over 4 decades and is a rich tapestry of dedication, quality, and service. These time honored traditions are reflected in our alignment with Rolex Watches.

LEGACY WITH HONOR

Leonardo Jewelers was established in 1964 in Elizabeth, New Jersey by our founder Leonardo Zeik, a Cuban Lebanese immigrant from Cuba. He set standards in both quality and service that is still the heartbeat of our business. He was proud to be awarded the honor of becoming an Official Rolex Jeweler in 1973. Today, our two stores are owned by three of his five children Vivian Zeik-Lund, Leo Zeik, and Ivette Zeik-Fernicola. They keep a watchful eye on our legacy and unwavering commitment to excellence so that we may serve our clients and their families' heirlooms for generations to come.

Our Communities are Family

Family owned and operated, our legacy continues with unwavering commitment to excellence, preserving our clients and their families' heirlooms for generations to come.
We Serve our Local New Jersey communities as well as the Greater New York Metropolitan area. Our two showrooms are easily accessible from the Garden State Parkway and well as the New Jersey Turnpike and other major thoroughfares.